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Step Back...
Facebook and Nielsen look at the impact of brand advertising on Facebook
Earlier this year Nielsen BrandLift commenced a study on the effect brand advertising has using Facebook. Over 1,000 people were polled as to their ad recall, ad awareness and [...]
Facebook Videos Viewing Rises 205%
ComScore recent figures show that Facebook has the fastest growing video market increasing to 43m views in the past year. With the overall number of online videos watched increasing [...]
Is all just about exchanges and bidding systems?
It could be thought that success in new media is just dependent upon exchanges and bidding systems. So why then has Google AdWords position in the IPA Digital Media Owners [...]
Social Media to be or not to UGC
Social media, to put it broadly, is the term used to describe the sharing and expressing of opinions, thoughts and information online via different methods and technologies. Social media content [...]