Logging into our numerous social media platforms on a daily basis is now the norm however according to a recent study by Comscore, social media is set to become the most dominant form of online content. Accounting for 16.6% of internet time last year it’s about to push this figure way up and become the most engaging form of online activity.

These days we don’t even need a PC or laptop to be connected, with tablets, mobiles and even connected TV’s we’re spending every waking hour online, and this is where the big difference lies. There used to be a time when only those with a passion for technology felt the need to engage online however these boundaries simply don’t exist anymore. Anyone and everyone who has a passion about something no doubt has expressed this somewhere on the web.

This is great news for the likes of us here at Brash and for any brand wanting to reach their customers. With access to more potential fans of your product or service active on social media, this is your golden opportunity to reach them. You need to find these people that are passionate about what it is you offer as these are your key influencers. According to a survey carried about by digital agency, Beyond, 60% of Facebook users surveyed said they’d be willing to post about a product if they were given a free trial or discount, essentially advertising your product for you.

So what are you waiting for? With so many platforms it’s time to get searching. With the rise of niche spaces such as Pinterest with more than 12 million monthly users and Tumbler now reaching 20 million monthly users, there’s an awful lot of potential business out there. So get in touch with Brash today and we’ll help you find them.