If you’re tucking into a syrupy mound of Shrove Tuesday, pancake goodness then take this blog as a chance for a much needed breath and discover a little Facebook tip that will keep your fans engaged.

So you’ve got your Facebook page all set up and updated with regular posts which is all very well but now it’s time to tap into your fans on a more personal level. Let’s face it if you’re offering a specific offer which half of your fans realize isn’t actually available in their area then you need to address it. This activity will only lead fans to ignore your promotions and offers in future, as they’ll believe they don’t apply to them.

To avoid this all you have to do is localize your content. So say you want to boost sales and brand awareness with a walk-in offer, then if you’re a coffee shop in London this offer is going to be of no use to those living in New York. Therefore you can tackle this simply by adjusting your Facebook post settings. So next time you’re creating a promotional post specific to a certain area click on the public tab which appears below your text bar and click the drop down which says Location/Language. From here you can either select a specific country or town or simply type one in and hit Okay. Hey presto this post will be targeted to those within that area meaning your fans are receiving local and most importantly relevant updates! This of course in turn keeps your fans happy.

If you need any more assistance from Brash when it comes to your social media presence simply get in touch today and we’ll put our knowhow into action.