If you want to target your customers then there’s only one place you can find them in abundance and that’s on social media platforms. One of the best ways to promote your business is to do it through your staff, so we thought we’d share some little tips with you to show you exactly how your staff could be making the most out of social media and in turn benefit your business.

Social media is as the name states a social area for everyone to get involved in. So it makes perfect sense for all of your staff to have some social media knowledge so they can promote your business whenever they feel the need and in the likes of a business event or say something funny just happens in the office your team has the capability to tweet or post about it. The more capable social media users within your business the better, so why not have a little training session?

On the other hand there’s no doubt that some of the folks in your office are already social media gurus and simply can’t get enough of the stuff. So make sure you recognise who these influencers are and encourage them all the more! Chances are if they’re tweeting about their every action they’ll be more than happy to tweet about the entire office goings on and their enthusiasm will rub off on others. So encourage these social media ambassadors to use the @mention for your company in their tweets and you’ll soon have a regular stream of tweets promoting your company in no time.

Now that your employees know how to use social media why not throw a little competitiveness into the mix? Hold a contest to see who can gain the most Twitter followers in a week or who can up their Klout score the most. You’ll soon have your staff tweeting and posting at every opportunity and once the competition is over hopefully this will have become somewhat of a habit!

So if Brash can be of anymore assistance just let us know and we’ll boost your social media presence using our own expertise.