AT&T has not said when its exclusive deal for the iPhone ends, the company has been preparing shareholders for a day when the distinctive device will be available to its competitors. The big question at AT&T is: will their millions of customers consider leaving the operator once the popular smartphone is offered on other carrier networks in the U.S.?

It wasn’t long ago in the UK when O2 was suffering from a similar dilemma, suggestion; keep your deals competitive kids.  If the customer isn’t impressed, they will.. quite obviously.. look for a more comfortable bed to lie in.