Well folks it’s that time again and cupid has had his arrows aimed and poised waiting a whole year for the opportunity to strike. But it’s not just lovebirds that have been waiting for this day, even Google takes pride in February 14^th revealing its annual Valentine’s video to celebrate the beauty of romance. So as it’s Valentine’s Day we thought we’d share this year’s video with you: http://www.youtube.com/watch?v=WTGUjRJiqik&feature=player_embedded

Cute isn’t it? Which got us to thinking about relationships in general and just like any other relationship the relationship your brand has with its customers, needs some tender nurturing. With the likes of social media and SEO content it’s no good showering your potential customers with spammy, promotional content and throwing all you’ve got at them whether they want to hear it or not. Take it from us and the little lady in this video, you need to show you care by taking the time out and realising your customer’s interests and how you can target them in by tapping into exactly this.

Once you’ve nailed what it is they want from you, use subtle manoeuvres to gain their trust and soon you’ll have a great relationship with your potential customers who know that you’re not out to hound them into purchasing your product but actually care about what it is they want.

So if you want to ditch the over-dramatic marketing gestures and keep it simple and effective, get in touch with Brash today, trust us your customers will value you a lot more.