Advertising regulations – which can sometimes be the bane of our lives – have now been extended to online internet sites like Facebook and Twitter, and also online retail sites.

The Advertising Standards Authority (ASA) – that maker of sometimes deft and sometimes daft decisions – has said that the movement online has “the protection of children and consumers at its heart.”

At the minute, the remit of the ASA includes only paid-for-ads and promotions but from next year, all online marketing will be under the thumb, I mean rule, of the ASA.