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Step Back...
Is all just about exchanges and bidding systems?
It could be thought that success in new media is just dependent upon exchanges and bidding systems. So why then has Google AdWords position in the IPA Digital Media Owners [...]
More than a word-of-mouth campaign.
The way we make purchases has changed. We no longer walk into a shop, consider what is on the shelf, like the packaging then take it to the check out. [...]
Twitter – The New Way To Market
Twitter, the popular social networking site, has announced its intention of getting into the world of advertising by allowing advertisers into users’ tweets. This is the first real [...]
Nintendo and Google Team Up
In a one-off deal, internet search giant Google has teamed up with Japanese game maker Nintendo to produce a game for the Nintendo Wii. Named ‘Ando Kensaku,’ the game is [...]